For consumers, there is a sense of relief and newfound freedom in having and being enough, using existing resources, not new and not adding waste – giving people the space for renewal and restoration and giving more back to people and planet than they take.

The shifts are evident in social media with people proudly not spending and de-influencing, using what they have before they buy more, embracing minimalism, sustainable and low-tox living, up cycling, composting and learn-to-repair.

From large MNCs pursuing regenerative agriculture with local farmers to forward fashion designers sourcing and manufacturing regenerative materials to the start-ups developing materials with regenerative fungi, algae and bamboo.

Ecological, Wellbeing, Doughnut, Sufficiency and Regenerative Economies. All pursuing a new economic model that shifts from GDP, infinite, linear growth and extraction to social and ecological wellbeing, creating a safe and just space for humanity to thrive.